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Exhibit planning in Brazil

WASHINGTON, DC — Last week, the International Programs office implemented a course to assist the Brazilian government in designing interpretive exhibits and creating enhanced visitor experiences in Brazil’s national parks and forests. The training was co-organized with Colorado State University, with funding from and in partnership with the U.S. Agency for International Development.

Cheryl Hazlitt, interpretive planner and acting manager of the Rocky Mountain Region’s Center for Design and Interpretation, was an instructor for the course, along with two experts from Sea Reach Ltd., an interpretive design firm based in Oregon.

The course aimed to increase knowledge of interpretive design principles and strengthen skills in analyzing exhibit effectiveness. Fifteen Brazilian Park Service employees from all Brazilian biomes and the central office attended the course. Through formal instruction and group exercises participants learned key design principles and explored techniques for creating imaginative and inspiring exhibits that strike the important balance between delivering an interpretive message, creating a provocative experience and designing an aesthetic display. The course also included a practicum where participants evaluated the effectiveness of exhibits at the Tijuca National Park Visitor Center in Rio de Janeiro.

The International Programs office implements a long-term USAID-funded program in Brazil called the Partnership for the Conservation of Amazon Biodiversity. The program aims to support the Brazilian government and Amazon communities in conservation efforts through workshops, seminars, management tools, and on-site technical assistance. Interpretation has been a focal area for the program as a way to empower the Brazilian government and communities to more effectively communicate about the amazing resources they are protecting in Brazil’s network of protected areas.

Photo: Group of people look down at samples of interpretive display posters.
Participants analyze the pros and cons of different interpretive design styles ahead of working a design concept for their own sites. Forest Service photo by Suelene Couto.