Deliver Benefits to the Public

It's All Yours 2017

Summer is here, at least unofficially, making it a great time to get outdoors and encourage the public to take advantage of their public lands. The It’s All Yours team, which has representatives from National Forest Foundation and the Forest Service, updated its campaign in March, and now’s the perfect time to use those materials to promote your forest or grassland.

National Get Outdoors Day is June 10, and the two new taglines and logos broadening the campaign messaging are ready for your use. In addition to “Go.Play.,” the team unveiled “Go.Discover.” and “Go.Beyond.” Check out the It’s All Yours website to access the new materials. Get creative and have fun with the new messaging, and share how you’re using the campaign with your colleagues and the National Forest Foundation. If you have any questions about accessing the materials or the campaign generally, don’t hesitate to reach out to the NFF at

NFF is the congressionally chartered nonprofit partner of the U.S. Forest Service. The NFF focuses on engaging Americans in the restoration, stewardship and enjoyment of the 193-million-acre National Forest System. The NFF and the Forest Service have collaborated on the It’s All Yours campaign since first launching it together in 2015.

Photo: close-up of child's hand inside dinosaur footprint. Inset text: Go. Discover. It's All Yours.


Photo: board displays several hand-made signs with Go. Play. tagline.
In 2016, Dixie National Forest used the Go.Play. messaging at its Pioneer Weekend. Forest Service photo.