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Smokey Bear brings fire safety message to the TODAY show

Smokey 75th anniversary logo

NEW YORK – Ahead of the July Fourth weekend, Smokey Bear and Gwen Beavans, National Fire Prevention program manager, stopped by the TODAY Show to share with viewers some tips on how to prevent wildfires in your community.

Smokey has appeared alongside presidents and movie stars, including John F. Kennedy and Betty White. But most importantly Smokey has appeared with thousands and thousands of children throughout his illustrious career, leaving them with a powerful understanding of what they can do to prevent wildfires.

Click ahead to watch Smokey’s segment on the TODAY Show.