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New rapid response kit designed to help prevent spread of invasive species

August 12, 2019

Banner: "Spread the Word! Rapid response communication kit. Everything you needto quickly alert the public about an Aquaic Invasive Species Infestation in your area

WISCONSIN – In partnership with USDA Forest Service, Wildlife Forever recently unveiled a new Clean Drain Dry Rapid Response Communication kit to help communities with invasive species. Informing the public is critical in slowing the spread. The readymade communication tools are designed for immediate distribution or can be customized to local needs.

Prevention is still the best way to slow the spread and this Rapid Response Kit is designed to do this in two ways:

  • Send out an urgent warning that a local lake has been infested with a specific Aquatic Invasive Species
  • Educate the affected public as to what they can – and should – do to help prevent further spread of the species

Crafted in partnership with the Forest Service, the new Clean Drain Dry Rapid Response Communication Kit gives agencies, organizations and communities across the country the tools to quickly communicate about an infestation. The kit provides a turnkey strategy with all new assets tailored to a “warning” message – from press releases to traditional, digital and social media, including video content and radio spots – you can quickly and easily create awareness of an infestation and an urgent call-to-action to the community surrounding the infestation to “do your part, spread the word, and always Clean Drain Dry.” Download the Kit here: Rapid Response Communication Kit

The Clean Drain Dry Initiative is a national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Strategic communications, marketing, outreach and educational services provide access to consistent messaging and tailored AIS prevention planning.

As partners, both organizations cooperate in the promotion of public awareness related to invasive species issues through outreach and educational activities which enhance conservation efforts for the Great Lakes ecosystem and help reduce the spread of invasive species across National Forest System Lands regionally and nationally. The partnership is funded by the Environmental Protection Agency through the Great Lakes Restoration Initiative.