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A Primer on Nonmarket Valuation

Table of Contents

Preface

Authors

Data for Ch. 5
(contingent valuation)

Data for Ch. 6
(attribute-based stated preference methods)

Data for Ch. 7
(paired comparisons)

Data for Ch. 9
(travel cost models)

Data for Ch. 10
(hedonic method)

Data for Ch. 12
(benefits transfer)

Discussion Papers

Software

Seminars

Links

How to Contact Us

Data for "A Primer on Nonmarket Valuation"

Chapter 7: "Multiple Good Valuation" by Tom Brown and George Peterson

Paired comparison is a well-established psychometric method for ordering preferences among objects of interest. The method involves presenting binary choices for a set of objects--gains, losses activities, or whatever is being scaled--to each respondent. For example, if three objects, x, y, and z, are being compared there are three possible paired comparisons: (x vs. y), (x vs. z), and (y vs. z).

Chapter 7 describes two applications of paired comparisons to value multiple goods. The first application achieves a preference ordering among a set of resource losses, an ordering that could support a damage schedule (i.e., a schedule of costs to be imposed if the resources were to be damaged). The second application estimates economic values of a mix of public and private goods.

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If you have comments on or problems with these data please contact Pam Froemke.

Damage Schedule

Data Type & Description

Respondents were presented with pairs of environmental losses and asked to choose the more important loss for each pair. The choices made by each of the 221 respondents are reported in the form of response matrices in the attached data spreadsheet, along with analyses of the choices. The losses involved four kinds of resources (sandy beaches, mangrove forests, seagrass beds, and coral reef) in Phangnga Bay, Thailand. A series of photos depicts these resources.

Survey Instrument

Phangnga Bay Survey
(156 KB PDF file)

Data

Phangnga Bay Data
(679 KB Excel file)

Literature Related to Data Set

Chuenpagdee, Ratana, Jack L. Knetsch, and Thomas C. Brown. 2001. Environmental Damage Schedules: Community Judgments of Importance and Assessments of Losses. Land Economics 77(1): 1-11.
(432 KB pdf file)

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Monetary Valuation

Data Type & Description

Respondents were presented with pairs of items (consisting of goods or monetary amounts) and asked to choose the item that they preferred. The choices made by each of the 327 respondents are reported in the form of response matrices in the attached data spreadsheets, along with analyses of the choices.

Survey Instrument and Procedure

Paired Comparison Application
(26 KB Word file)

Estimation Procedure for Monetary Values
(29 KB Word file)

Data

Fort Collins Data
(4 MB Excel file)

This data set contains response matrices that were not corrected based on retesting of inconsistent choices. See cell A2 of the Excel file for details.

Fort Collins (Updated) Data
(4.3 MB Excel file)

This data set contains response matrices that were corrected for inconsistent choices that were switched by respondents when the inconsistent choices were retested. See cell A2 of the Excel file for details.

Literature Related to Data Set

Peterson, George L., and Thomas C. Brown. 1998. Economic Valuation by the Method of Paired Comparison, with Emphasis on Tests of the Transitivity Axiom. Land Economics 74(2):240-261.
(901 KB PDF file)

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