Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington

Metadata:
Identification_Information:
Citation:
Citation_Information:
Originator: Borrie, William T.
Originator: Christensen, Neal A.
Originator: Watson, Alan E.
Originator: McCollum, Daniel W.
Publication_Date: 2018
Title:
Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington
Geospatial_Data_Presentation_Form: tabular digital data
Publication_Information:
Publication_Place: Fort Collins, CO
Publisher: Forest Service Research Data Archive
Online_Linkage: https://doi.org/10.2737/RDS-2018-0061
Description:
Abstract:
In 1999 a case study was conducted to test the application of a marketing approach to public land management. A region-wide revision in the existing fee program in the Pacific Northwest region of the Forest Service, specifically Oregon and Washington, provided an opportunity to test this application (Borrie et al. 2002). Telephone interviews were conducted with a random selection of residents in Oregon and Washington who lived in a household with a functional telephone. Questions were in the context of recreation fees on lands managed by the USDA Forest Service and included questions related to trust, commitment, social responsibility and support as well as opinions on funding sources and fee rates. This data publication includes data from the 1999 phone interviews as well as the marketing segmentation analysis data found in Borrie et al. 2002.
Purpose:
In the late 1990s, the USDA Forest Service launched a national experiment to test the application of marketing principles to programs and program development. A substantial amount of learning occurred as a team of scientists, planners, managers and marketing experts proceeded through the steps of marketing. The purpose of this project was to present some of that learning related to a chosen method of segmentation and market positioning for federal public land management, through a case study of the residents of Oregon and Washington.
Time_Period_of_Content:
Time_Period_Information:
Range_of_Dates/Times:
Beginning_Date: 199911
Ending_Date: 200001
Currentness_Reference:
Ground condition
Status:
Progress: Complete
Maintenance_and_Update_Frequency: None planned
Spatial_Domain:
Description_of_Geographic_Extent:
The states of Oregon and Washington sit in the Pacific Northwest region of the United States, an area loosely defined by the Pacific Ocean border to the West and the Rocky Mountain border to the east. The region hosts the U.S.-Canada international border, as well as several mountain ranges (The Coast Mountains, Cascade Range, Olympic Mountains, Columbia Mountains, and the Rockies). It is a highly diverse area geographically and biologically, having oceanic climates along the coast, extensive forests, including evergreen conifers and the coast redwoods, as well as arid and semi-arid alpine areas and inner-plateaus. The combined population of region in 2004 was estimated at 8 million people, with heavy density in metropolitan areas of Seattle, Vancouver, and Portland.
Bounding_Coordinates:
West_Bounding_Coordinate: -124.75136
East_Bounding_Coordinate: -116.46767
North_Bounding_Coordinate: 49.03705
South_Bounding_Coordinate: 41.99124
Keywords:
Theme:
Theme_Keyword_Thesaurus: None
Theme_Keyword: segmentation
Theme_Keyword: recreation fees
Theme_Keyword: social responsibility
Theme_Keyword: non-economic criteria
Theme_Keyword: public sector
Theme:
Theme_Keyword_Thesaurus: ISO 19115 Topic Category
Theme_Keyword: boundaries
Theme_Keyword: location
Theme_Keyword: society
Theme:
Theme_Keyword_Thesaurus: National Research & Development Taxonomy
Theme_Keyword: Environment and People
Theme_Keyword: Inventory, Monitoring, & Analysis
Place:
Place_Keyword_Thesaurus: None
Place_Keyword: Pacific Northwest
Place_Keyword: Oregon
Place_Keyword: Washington
Access_Constraints: None
Use_Constraints:
These data were collected using funding from the U.S. Government and can be used without additional permissions or fees. If you use these data in a publication, presentation, or other research product please use the following citation:

Borrie, William T.; Christensen, Neal A.; Watson, Alan E.; McCollum, Daniel W. 2018. Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington. Fort Collins, CO: Forest Service Research Data Archive. https://doi.org/10.2737/RDS-2018-0061
Data_Set_Credit:
Funding for this project provided by the Aldo Leopold Wilderness Research Institute (ALWRI), which is administered by the USDA Forest Service, Rocky Mountain Research Station and was in cooperation with the University of Montana. ALWRI is responsible for maintaining, archiving, and publishing these data.
Cross_Reference:
Citation_Information:
Originator: Borrie, William T.
Originator: Christensen, Neal A.
Originator: Watson, Alan E.
Originator: Miller, Theron A.
Originator: McCollum, Daniel W.
Publication_Date: 2002
Title:
Public purpose recreation marketing: a focus on the relationships between the public and public lands
Geospatial_Data_Presentation_Form: journal article
Series_Information:
Series_Name: Journal of park and recreation administration
Issue_Identification: 20(2): 49-68
Online_Linkage: https://www.fs.usda.gov/treesearch/pubs/23554
Cross_Reference:
Citation_Information:
Originator: Watson, Alan E.
Originator: Borrie, William T.
Publication_Date: 2003
Title:
Applying public purpose marketing in the USA to protect relationships with public land
Geospatial_Data_Presentation_Form: book chapter
Other_Citation_Details:
p. 25-33
Online_Linkage: https://doi.org/10.1079/9780851997322.0025
Online_Linkage: http://winapps.umt.edu/winapps/media2/leopold/pubs/481.pdf
Larger_Work_Citation:
Citation_Information:
Originator: Buckley, Ralph C. (ed.)
Originator: Pickering, Catherine (ed.)
Originator: Weaver, David B. (ed.)
Publication_Date: 2003
Title:
Nature-based tourism, environment and land management
Geospatial_Data_Presentation_Form: book
Publication_Information:
Publication_Place: Cambridge, MA
Publisher: CABI Publishing
Other_Citation_Details:
ISBN-13: 978-1566700412
ISBN-10: 1566700418
Cross_Reference:
Citation_Information:
Originator: Watson, Alan E.
Originator: Borrie, William T.
Publication_Date: 2006
Title:
Monitoring the relationship between the public and public lands: application to wilderness stewardship in the U.S.
Geospatial_Data_Presentation_Form: conference proceedings
Other_Citation_Details:
p. 287-293
Online_Linkage: https://www.fs.usda.gov/treesearch/pubs/26421
Larger_Work_Citation:
Citation_Information:
Originator: Aguirre-Bravo, C. (ed.)
Originator: Pellicane, Patrick J. (ed.)
Originator: Burns, Denver P. (ed.)
Originator: Draggan, Sidney (ed.)
Publication_Date: 2006
Title:
Monitoring science and technology symposium: Unifying knowledge for sustainability in the western hemisphere
Geospatial_Data_Presentation_Form: conference proceedings
Series_Information:
Series_Name: Proceedings
Issue_Identification: RMRS-P-42CD
Publication_Information:
Publication_Place: Fort Collins, CO
Publisher: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station
Online_Linkage: https://www.fs.usda.gov/treesearch/pubs/24524
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Data_Quality_Information:
Attribute_Accuracy:
Attribute_Accuracy_Report:
The University of Montana’s Bureau of Business and Economic Research conducted the data collection and coding. This Bureau has their own quality control mechanisms in place. We believe the data to be accurate. However, there are a few cases where the data value appears erroneous. Unfortunately we have provided all of the information that we have regarding these data, and do not have enough information to correct/modify so data were left as entered.

Some additional things to note:
1. We are unsure of the definitions of some variables in the data files, and this is noted in the data files.
2. There are also some cases where code values have an "a" after the number. Unfortunately we do know why this was done - but the values appear correct so no changes were made to these data.
3. The codes for the variable “employ” do not match the answers in the survey. We think they combined the two student answers to "going to school" and perhaps they had enough 'disabled' answers in the 'other' column and coded it on its own.
Logical_Consistency_Report:
In the data and coding manual, everything after “white2” is an analysis variable, percentage, and/or calculation. Z-items are scaled numbers based on the cluster-segmentation analysis method used by the researchers. Definition of these weights can be found in \Supplements\NW_Marketing_2001_datascale.pdf.
Completeness_Report:
There are only 1,747 responses in the dataset, although the methodology notes there were a total of 1,760 valid interviews. It is unknown which thirteen were omitted.

When a respondent did not answer a question, the reason was generally separated and coded as one of four categories: "not asked," "not applicable," "doesn't know," and "refused to answer". "Not applicable" was the only response considered to be a "legit skip," that is, based on other responses, that particular question should have a blank response. Even with these, there are still some blank values and it is unclear why they were not classified as one of the 4 non-answer categories.
Lineage:
Methodology:
Methodology_Type: Field
Methodology_Description:
The study population was defined as all households in Oregon and Washington that had a functional telephone during the survey period of November 1999 through and January 2000. A random sample of those households was obtained using a commercially available list of working telephone numbers. The University of Montana’s Bureau of Business and Economic Research used a random-digit dialing process to contact respondents, yielding 1,760 valid completed interviews from 3,199 eligible numbers, with a total response rate of 52.4%. Interviews were semi-structured and guided by the survey instrument.

See methodology citations for more details.
Methodology_Citation:
Citation_Information:
Originator: Borrie, William T.
Originator: Christensen, Neal A.
Originator: Watson, Alan E.
Originator: Miller, Theron A.
Originator: McCollum, Daniel W.
Publication_Date: 2002
Title:
Public purpose recreation marketing: a focus on the relationships between the public and public lands
Geospatial_Data_Presentation_Form: journal article
Series_Information:
Series_Name: Journal of park and recreation administration
Issue_Identification: 20(2): 49-68
Online_Linkage: https://www.fs.usda.gov/treesearch/pubs/23554
Methodology_Citation:
Citation_Information:
Originator: Borrie, William T.
Originator: Christensen, Neal A.
Originator: Watson, Alan E.
Originator: McCollum, Daniel W.
Publication_Date: Unpublished material
Title:
Public purpose recreation marketing: a focus on the relationships between the public and public lands
Geospatial_Data_Presentation_Form: document
Other_Citation_Details:
Final report (written prior to journal submission); included in full data publication download \Supplements\NW_Marketing_2001_report.pdf
Process_Step:
Process_Description:
The populations of each state and their respective income distributions were estimated from data published by the respective state governments. A weighting variable was then used to adjust the data to reflect these known population parameters. See \Supplements\NW_Marketing_2001_datascale.pdf for a definition of these weights.

All data after the variable “white2” are either an analysis variable, percentage, and/or calculation. Z-items are scaled numbers based on the cluster-segmentation analysis method used by the researchers. The archivists have not changed any of these calculated variables, and a future analyst would need to carefully assess each on to understand how they were calculated. For instance, the ‘densitym’ variable, the number was correct, but the decimal place appears to be off. It is easy enough to recalculate in excel, but these variables are not showing the equation used. These calculation equations may have been lost when the data were transferred between software programs.

For more details on these processes see Borrie et al. 2002 or the included Final Report.

Borrie, William T.; Christensen, Neal; Watson, Alan E.; Miller, Theron A.; McCollum, Daniel W. 2002. Public purpose recreation marketing: a focus on the relationships between the public and public lands. Journal of park and recreation administration. 20(2): 49-68. https://www.fs.usda.gov/treesearch/pubs/23554

Borrie, William T.; Christensen, Neal; Watson, Alan E.; McCollum, Daniel W. (Unpublished Final Report). Public purpose recreation marketing: a focus on the relationships between the public and public lands. (Included in full data publication download \Supplements\NW_Marketing_2001_report.pdf.)
Process_Date: 2001
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Entity_and_Attribute_Information:
Overview_Description:
Entity_and_Attribute_Overview:
Below you will find a description of the data and supplemental files included in this data publication.

DATA FILE

\Data\NW_Marketing_2000_data.csv: Comma-delimited ASCII text file containing the results of the 1999 telephone survey conducted in Oregon and Washington, as well as analysis variables used to analyze these data.


VARIABLE DESCRIPTIONS

\Data\NW_Marketing_2000_varnames.csv: Comma-delimited ASCII text file containing a list and description of the variables included in the data file NW_Marketing_2000_data.csv. The variables included in this data file are defined below.
Col # = column number
Name = variable name
Description = description of the variable
Notes = additional information about the variable, which in some cases is a comment that we are unsure of the contents of the variable
Survey question # = survey question number this variable corresponds to (if there is a ? by the number it implies we are not 100% sure)

CODE DESCRIPTIONS

\Data\NW_Marketing_2000_codes.csv: Comma-delimited ASCII text file containing a list and description of the codes used in the data file NW_Marketing_2000_data.csv. The variables included in this data file are defined below.
Name = variable name that uses the code
Code = value of the code (NOTE: there are a few codes that have an "a" after the number, we unfortunately do not know what this means but the data values appear correct)
Description = description of the code (NOTE: "DK" means "does not know")


SUPPLEMENTAL FILES

\Supplements\NW_Marketing_1999_surveyguide.pdf: Adobe Acrobat PDF file containing the survey guide that was used in 1999.

\Supplements\NW_Marketing_2001_datascale.pdf: Adobe Acrobat PDF file containing a list of the variables that were scaled, and a description of how it was done.

\Supplements\NW_Marketing_2001_report.pdf: Adobe Acrobat PDF file containing the initial report for this study, that was submitted and later published as: Borrie et al. 2002. Public purpose recreation marketing: a focus on the relationships between the public and public lands. Journal of park and recreation administration. 20(2): 49-68. (Initial report kept for historical purposes.)
Entity_and_Attribute_Detail_Citation:
Borrie, William T.; Christensen, Neal; Watson, Alan E.; Miller, Theron A.; McCollum, Daniel W. 2002. Public purpose recreation marketing: a focus on the relationships between the public and public lands. Journal of park and recreation administration. 20(2): 49-68
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Distribution_Information:
Distributor:
Contact_Information:
Contact_Organization_Primary:
Contact_Organization: USDA Forest Service, Research and Development
Contact_Position: Research Data Archivist
Contact_Address:
Address_Type: mailing and physical
Address: 240 West Prospect Road
City: Fort Collins
State_or_Province: CO
Postal_Code: 80526
Country: USA
Contact_Voice_Telephone: see Contact Instructions
Contact Instructions: This contact information was current as of November 2018. For current information see Contact Us page on: https://doi.org/10.2737/RDS.
Resource_Description: RDS-2018-0061
Distribution_Liability:
Metadata documents have been reviewed for accuracy and completeness. Unless otherwise stated, all data and related materials are considered to satisfy the quality standards relative to the purpose for which the data were collected. However, neither the author, the Archive, nor any part of the federal government can assure the reliability or suitability of these data for a particular purpose. The act of distribution shall not constitute any such warranty, and no responsibility is assumed for a user's application of these data or related materials.

The metadata, data, or related materials may be updated without notification. If a user believes errors are present in the metadata, data or related materials, please use the information in (1) Identification Information: Point of Contact, (2) Metadata Reference: Metadata Contact, or (3) Distribution Information: Distributor to notify the author or the Archive of the issues.
Standard_Order_Process:
Digital_Form:
Digital_Transfer_Information:
Format_Name: ASCII
Format_Version_Number: see Format Specification
Format_Specification:
Comma-delimited ASCII text file (CSV)
File_Decompression_Technique: Files zipped with 7-Zip 18.05
Digital_Transfer_Option:
Online_Option:
Computer_Contact_Information:
Network_Address:
Network_Resource_Name: https://doi.org/10.2737/RDS-2018-0061
Digital_Form:
Digital_Transfer_Information:
Format_Name: PDF
Format_Version_Number: see Format Specification
Format_Specification:
Adobe Acrobat PDF file
File_Decompression_Technique: Files zipped with 7-Zip 18.05
Digital_Transfer_Option:
Online_Option:
Computer_Contact_Information:
Network_Address:
Network_Resource_Name: https://doi.org/10.2737/RDS-2018-0061
Fees: None
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Metadata_Reference_Information:
Metadata_Date: 20181127
Metadata_Contact:
Contact_Information:
Contact_Person_Primary:
Contact_Person: Alan E. Watson
Contact_Organization: USDA Forest Service, Rocky Mountain Research Station, Aldo Leopold Wilderness Research Institute
Contact_Address:
Address_Type: mailing and physical
Address: 790 East Beckwith Avenue
City: Missoula
State_or_Province: MT
Postal_Code: 59801
Country: USA
Contact_Voice_Telephone: 406-542-4197
Contact_Electronic_Mail_Address: awatson@fs.fed.us
Metadata_Standard_Name: FGDC Biological Data Profile of the Content Standard for Digital Geospatial Metadata
Metadata_Standard_Version: FGDC-STD-001.1-1999
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