Marketing of Ecosystem Services
“Ecosystem service” has quickly come to represent several related topics, four of which are (1) the measurement of ecosystem service flows and the processes underlying those flows, (2) understanding the effect of those flows on human well-being, (3) valuation of ecosystem services, and (4) provision of the services. Our focus will be on valuation (with an emphasis on economic measures of value) and provision (with an emphasis on marketing to facilitate provision).
Our project has worked on economic valuation of nonmarket goods and services for several years; results of that work may be found elsewhere on the project’s website. We are just (late 2005) beginning work on the provision and marketing of ecosystem services.
Selected Publications
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Brown, Thomas C., John C. Bergstrom & John B. Loomis. 2007. Defining, valuing and providing ecosystem goods and services. Natural Resources Journal 47(2): 329-376.
(3.9 MB PDF file)
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Rocky Mountain Research Station