Is Electronic Fee Collection Right For You?
Before deciding on an electronic fee-collection system, recreation managers need to carefully consider these factors.
Amount of Revenue to be Generated
Procuring, installing, and servicing electronic fee-collection machines can be expensive. Most successful electronic fee collection systems generate revenues of $16,000 to $300,000 annually.
The machines are vandal resistant but not vandal proof. They are probably a poor choice in remote areas known for vandalism. In such situations machines can be leased with a service clause included in the contract.
All of these machines require power. The initial cost of power lines and maintenance may be prohibitive at remote sites. Batteries can power some systems, and are used as a backup power source in other systems. Expect additional costs for a solar-powered (photovoltaic) option.
The capabilities of electronic fee-collection machines may vary as the temperature and humidity fluctuate. Building and maintaining shelters for the machines adds to their cost. Investigate the temperature operating range and the effect of moisture on any electronic system before purchasing it.
Electronic fee-collection machines may be the best option at sites that receive very heavy use or at sites where the machines can supplement staffed fee-collection booths during the busiest periods and replace paid attendants during slower times. They may also be the best option when the detailed records provided by the machines can reduce fraud and theft, or when a package of service options, signs, collection, and marketing can be provided by a single vendor.
Some machines require substantial computer knowledge to program them. Does your staff have the needed skills?
Finally, an electronic fee-collection system makes sense when it can provide better customer service than other alternatives.
