Skip to Main Content
Campground marketing: the heavy-half strategyAuthor(s): Wilbur F. LaPage
Source: Research Note NE-93. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 6p.
Publication Series: Research Note (RN)
Station: Northeastern Research Station
PDF: View PDF (244.02 KB)
DescriptionWhen we arrayed camping frequencies in order from the lowest to the highest number of days spent camping per year we found that half of the campers do much more than half of the camping. Campers in this heavy half consistently camp more, year after year, and are increasing their annual participation as well. Heavy-half campers have larger investments in camping equipment; and their annual camping expenditures are nearly three times that of the light half. Heavy-half campers are not strongly bound by preferences or "brand" loyalties for specific types of campgrounds; and therefore, they are a good focus for promotional campaigns.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, firstname.lastname@example.org if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationLaPage, Wilbur F. 1969. Campground marketing: the heavy-half strategy. Research Note NE-93. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 6p.
- A second look at the heavy half of the camping market
- Campground marketing - the impulse camper
- Trends in developed forest camping
XML: View XML