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    Author(s): David N. Bengston; David P. Fan
    Date: 1999
    Source: Evaluation Review. Vol. 23 no. 1.:p. 77-100. (1999)
    Publication Series: Scientific Journal (JRNL)
    Station: North Central Research Station
    PDF: Download Publication  (2.03 MB)


    This article presents an innovative methodology for evaluating strategic planning goals in a public agency. Computer-coded content analysis was used to evaluate attitudes expressed in about 28,000 on-line news media stories about the U.S. Department of Agriculture Forest Service and its strategic goal of conservation leadership. Three dimensions of conservation leadership were distinguished and evaluated separatety: stewardship and ethics, use of collaborative planning and decision making, and use of science-based management. Analysis of on-line news media text is a way to quickly and efficiently assess the views of a wide range of stakeholders captured in the news media.

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    Bengston, David N.; Fan, David P. 1999. An Innovative Method for Evaluating Strategic Goals in a Public Agency: Conservation Leadership in the U.S. Forest Service. Evaluation Review. Vol. 23 no. 1.:p. 77-100. (1999)


    Strategic planning, media, Forest Service

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