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An Innovative Method for Evaluating Strategic Goals in a Public Agency: Conservation Leadership in the U.S. Forest ServiceAuthor(s): David N. Bengston; David P. Fan
Source: Evaluation Review. Vol. 23 no. 1.:p. 77-100. (1999)
Publication Series: Scientific Journal (JRNL)
Station: North Central Research Station
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DescriptionThis article presents an innovative methodology for evaluating strategic planning goals in a public agency. Computer-coded content analysis was used to evaluate attitudes expressed in about 28,000 on-line news media stories about the U.S. Department of Agriculture Forest Service and its strategic goal of conservation leadership. Three dimensions of conservation leadership were distinguished and evaluated separatety: stewardship and ethics, use of collaborative planning and decision making, and use of science-based management. Analysis of on-line news media text is a way to quickly and efficiently assess the views of a wide range of stakeholders captured in the news media.
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CitationBengston, David N.; Fan, David P. 1999. An Innovative Method for Evaluating Strategic Goals in a Public Agency: Conservation Leadership in the U.S. Forest Service. Evaluation Review. Vol. 23 no. 1.:p. 77-100. (1999)
KeywordsStrategic planning, media, Forest Service
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