Skip to Main Content
Profile of winery visitors of Michigan wineries based on behavioral segmentationsAuthor(s): Tzu-Ching Chang; Mi-Kyung Kim; Seung Hyun Kim
Source: In: Schuster, Rudy, comp., ed. Proceedings of the 2002 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-302. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 133-139
Publication Series: General Technical Report (GTR)
Station: Northeastern Research Station
PDF: Download Publication (547.9 KB)
DescriptionSince 1995, the number of wineries and sales of Michigan wine continued to increase. In addition to wine production, the vineyards have been designed for agriculture tourism including the development of tasting rooms and winery tours. Commercial winery is more than simply grape production and has an important relationship with visitors or customers. However, little information concerning the characteristics of Michigan winery visitors was available. Therefore the purposes of this study are to 1) develop a marketing relevant profile for travelers and winery visitors for Michigan wineries, 2) identify the marketing segments based on the visitors' attributes and behaviors, and 3) suggest marketing strategies for increasing winery visitors.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, email@example.com if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationChang, Tzu-Ching; Kim, Mi-Kyung; Kim, Seung Hyun. 2003. Profile of winery visitors of Michigan wineries based on behavioral segmentations. In: Schuster, Rudy, comp., ed. Proceedings of the 2002 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-302. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 133-139
- Economic impacts of wine tourism in Michigan
- Likeliness to pay for oak woodlands by the residents of San Luis Obispo county
- Bat activity at remnant oak trees in California Central Coast vineyards
XML: View XML