Skip to Main Content
A model of destination image promotion with a case study of Nanjing, P. R. ChinaAuthor(s): Xiang Li; Hans Vogelsong
Source: In: Schuster, Rudy, comp., ed. Proceedings of the 2002 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-302. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 194-199
Publication Series: General Technical Report (GTR)
Station: Northeastern Research Station
PDF: Download Publication (458.52 KB)
DescriptionDestination image has long been a popular research topic in tourism studies. However, methods used to integrate image in real marketing practice and evaluating the market performance in a systematic way are still puzzling to practitioners. A destination image promotion model is proposed in this paper as an effort to solve the problem. The roles of some major factors such as image identification, image communication vehicles, and image promotion tools, are discussed. In order to test the model's applicability, the city of Nanjing, China is used as a study case. Some observation and survey results on Nanjing's image promotion practices are introduced and analyzed, including data collected in a large-scale image measurement questionnaire survey conducted during the Fall of 2000.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, firstname.lastname@example.org if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationLi, Xiang; Vogelsong, Hans. 2003. A model of destination image promotion with a case study of Nanjing, P. R. China. In: Schuster, Rudy, comp., ed. Proceedings of the 2002 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-302. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 194-199
- Increasing state market share through regional positioning
- Using destination image to predict visitors' intention to revisit three Hudson River Valley, New York, communities
- International students' image of rural Pennsylvania as a travel destination
XML: View XML