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Effect of involvement level on mail panel survey response ratesAuthor(s): Mark E. Havitz; Dennis R. Howard
Source: In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 169-171
Publication Series: General Technical Report (GTR)
Station: Northeastern Research Station
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DescriptionA panel survey of golfers, skiers and windsurfers was conducted using mail questionnaires which were distributed three times over the course of a calendar year; in-season, off-season, and preseason. Respondents' levels of enduring activity involvement were measured using Laurent and Kapferer's (1985) Involvement Profile scale. No support was found for the hypothesis that panel dropouts would be less involved with the activity than would those who completed all three data collection phases.
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CitationHavitz, Mark E.; Howard, Dennis R. 1995. Effect of involvement level on mail panel survey response rates. In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 169-171
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