Skip to Main Content
Regional trade market analysis: resort marketing approachesAuthor(s): David C. Bojanic; Rodney B. Warnick
Source: In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 183-187
Publication Series: General Technical Report (GTR)
Station: Northeastern Research Station
PDF: Download Publication (620.79 KB)
DescriptionThis paper examines the value of geographic segmentation for a regional ski resort in New England. Customers from different user groups were surveyed along with a list of inquiries and a purchased list, and grouped according to their area of origin. An ANOVA was performed to determine if there were differences in attitudes and trip behaviors between the segments. It was concluded that geographic segmentation offers good insight into market potential and service design.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, email@example.com if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationBojanic, David C.; Warnick, Rodney B. 1995. Regional trade market analysis: resort marketing approaches. In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 183-187
- Building stewardship with recreation users: an approach of market segmentation to meet the goal of public-lands management
- Observing the differences between West German overseas pleasure travel markets to the U.S. and Canada through the novelty vs. familiarity theory
- Outdoor recreation activity trends by volume segments: U.S. and Northeast market analyses, 1982-1989
XML: View XML