Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Regional trade market analysis: resort marketing approaches

    Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): David C. Bojanic; Rodney B. Warnick
    Date: 1995
    Source: In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 183-187
    Publication Series: General Technical Report (GTR)
    Station: Northeastern Research Station
    PDF: Download Publication  (620.79 KB)
    Note: This article is part of a larger document. View the larger document

    Description

    This paper examines the value of geographic segmentation for a regional ski resort in New England. Customers from different user groups were surveyed along with a list of inquiries and a purchased list, and grouped according to their area of origin. An ANOVA was performed to determine if there were differences in attitudes and trip behaviors between the segments. It was concluded that geographic segmentation offers good insight into market potential and service design.

    Publication Notes

    • Check the Northern Research Station web site to request a printed copy of this publication.
    • Our on-line publications are scanned and captured using Adobe Acrobat.
    • During the capture process some typographical errors may occur.
    • Please contact Sharon Hobrla, shobrla@fs.fed.us if you notice any errors which make this publication unusable.
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Bojanic, David C.; Warnick, Rodney B. 1995. Regional trade market analysis: resort marketing approaches. In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 183-187

    Related Search

    XML: View XML
Show More
Show Fewer
Jump to Top of Page
https://www.fs.usda.gov/treesearch/pubs/12625