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Caring for the land and serving people
United States Department of Agriculture
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Regional trade market analysis: resort marketing approaches
Author(s): David C. Bojanic; Rodney B. Warnick
Date: 1995
Source: In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 183-187
Publication Series: General Technical Report (GTR)
Station: Northeastern Research Station
PDF: View PDF (620.79 KB)Note: This article is part of a larger document. View the larger documentDescription
This paper examines the value of geographic segmentation for a regional ski resort in New England. Customers from different user groups were surveyed along with a list of inquiries and a purchased list, and grouped according to their area of origin. An ANOVA was performed to determine if there were differences in attitudes and trip behaviors between the segments. It was concluded that geographic segmentation offers good insight into market potential and service design.Publication Notes
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Citation
Bojanic, David C.; Warnick, Rodney B. 1995. Regional trade market analysis: resort marketing approaches. In: Vander Stoep, Gail A., ed. Proceedings of the 1994 Northeastern Recreation Research Symposium; 1994 April 10-12; Saratoga Springs, NY.: Gen. Tech. Rep. NE-198. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 183-187Related Search
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