Skip to Main Content
Portfolio analysis of a destination's tourism "product line"Author(s): Harold Daniel
Source: In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 89-97.
Publication Series: General Technical Report - Proceedings
Station: Northern Research Station
PDF: View PDF (164.39 KB)
DescriptionIf we think of a tourist destination as a platform from which a variety of tourist experiences can be delivered, we could conceptualize these experiences as the "product line" offered by or associated with the tourist destination. That conceptualization enables the manager of the destination to employ the logic and discipline associated with product line optimization within the realm of physical products. This paper seeks to explain the value of optimizing tourism product lines, using a portfolio logic based on satisfying target market segments. Optimization benefi ts the destination and its visitors by providing valued tourism experiences for the broadest market. The proposed method for achieving that optimization employs methods applied to product lines based on physical products. This paper offers results of a pilot test, executed as an MBA class project (Spring 2005) focused on the state of Maine as the tourist destination.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, firstname.lastname@example.org if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationDaniel, Harold. 2007. Portfolio analysis of a destination''s tourism "product line". In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 89-97.
- Bridging an interdisciplinary gap: a case for uniting tourism and urban planning for a consistent understanding of the
- Adaptive environmental management of tourism in the province of Siena, Italy using the ecological footprint.
- Do sport tourism events have a brand image?
XML: View XML