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Exploring gender differences in information search among domestic vistors to Yellow Mountain and Guilin, PRCAuthor(s): Hui Xie; Jigang Bao; Duarte B. Morais
Source: In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 120-125.
Publication Series: General Technical Report - Proceedings
Station: Northern Research Station
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DescriptionIn the dynamic global environment of today, understanding how consumers acquire information is important at the micro level for marketing management decisions and at the macro level for public policy decisions. Gender has been identified as a factor influencing information search and other meaningful consumer behavior constructs. Therefore, understanding gender differences in information search is critical. Based on the questionnaire survey on domestic tourists in Yellow Mountain and Guilin, China, this article explored the gender differences in tourist information search behavior by using independent sample t-tests and Chisquare analysis. Results indicated that male and female tourists differ significantly in terms of 1) the number of information topics searched; 2) which information topics are searched; and 3) which information sources are searched (p<.05). No signifi cant differences were observed in the number of information sources searched (p>.05)
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CitationXie, Hui; Bao, Jigang; Morais, Duarte B. 2007. Exploring gender differences in information search among domestic vistors to Yellow Mountain and Guilin, PRC. In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 120-125.
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