Skip to Main Content
Connecting West Virginia fee-fishing businesses with the larger tourism market through the development of tourism packageAuthor(s): Zongxiang Mei; Chad Pierskalla; Michael Shuett
Source: In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 197-205.
Publication Series: General Technical Report - Proceedings
Station: Northern Research Station
PDF: Download Publication (134.77 KB)
DescriptionThirty-five or more fee-fishing businesses in West Virginia are often characterized as small businesses, and they could benefit from connecting with larger travel packages that are more likely to attract out-of state anglers. The objectives of this study are to: (1) identify mini-market segments based on fee-fishing experiences; (2) examine how fee-fishing mini-markets can better connect with the larger outdoor recreation markets; and (3) use this information to identify gaps in recreational offerings and develop tourism packages in a West Virginia test market. Six fee-fishing mini-markets were identified. Regression analysis results indicate that it is possible to develop fishing packages. A gap analysis suggests that most of the recreation activities associated with family fishing experience are available to customers in the West Virginia test market. The development of additional tourism offerings and public/private partnerships can help address the gaps identified in the weaker markets.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, email@example.com if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationMei, Zongxiang; Pierskalla, Chad; Shuett, Michael. 2007. Connecting West Virginia fee-fishing businesses with the larger tourism market through the development of tourism package. In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 197-205.
- Tourism marketing: the best there is--a study of West Virginia
- Chapter 8: Public lands, tourism, and community connections
- Portfolio analysis of a destination's tourism "product line"
XML: View XML