Skip to Main Content
Source credibility and the effectiveness of firewise informationAuthor(s): Alan D. Bright; Andrew W. Don Carlos; Jerry J. Vaske; James D. Absher
Source: In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 551-556.
Publication Series: General Technical Report - Proceedings
Station: Northern Research Station
PDF: Download Publication (130.2 KB)
DescriptionUnderstanding how residents of the wildlandurban interface (WUI) react to information about firewise behavior can enhance efforts to communicate safety information to the public. This study explored the multiple roles of source credibility on the elaboration and impact of messages about conducting firewise behaviors in the WUI. A mail-back survey to residents of the wildland-urban interface in Colorado measured their response to information flyers about firewise behaviors for protecting homes. Using the elaboration likelihood model as the conceptual framework, source credibility, message clarity, elaboration, and behavior change were measured related to the flyers. Results indicated that source credibility was an important factor influencing the likelihood that information would change behavior and that the ability of respondents to understand the information influenced elaboration of that message. Implications include joint communication efforts across several agencies and development of messages that consider their clarity and the credibility of the source.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, email@example.com if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationBright, Alan D.; Don Carlos, Andrew W.; Vaske, Jerry J.; Absher, James D. 2007. Source credibility and the effectiveness of firewise information. In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 551-556.
- The influence of home and community attachment on firewise behavior
- Just blowing smoke? Residents’ social construction of communication about wildfire
- Living with wildfire in La Plata County, Colorado: 2015 data report
XML: View XML