Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): Michael A. Tarrant; Alan D. Bright; H. Ken Cordell
    Date: 1997
    Source: Human Dimensions of Wildlife Summer 1997, Volume 2, Number 2, pp. 1-20
    Publication Series: Miscellaneous Publication
    PDF: View PDF  (461 KB)


    Framed in the cognitive hierarchy approach, we examine (1) the mediating effect of general environmental atritudes and (2) the moderating effect of factual wildlife knowledge on the relationship berween values and specific wildlife attitudes (wildlife species protection). These relationships are assessed across four wildlife constituent groups: (I) consumptive users (anglers and hunters), (2) birders (a nonconsumptive user group), (3) non-hunters, non-anglers, and non-birders (nonusers), and (4) combined consumptive and nonconsumptive users (anglers, hunters and birders). Twelve hundred and twenty residents of the Southern Appalachians completed a telephone survey during the summer of 1995. Overall, respondents demonstrated low knowledge but favorable attirudes regarding wildlife species protection. Results provided partial support for a cognitive hierarchy in which general artirudes mediate the relationship between values and specific attitudes, and the existence of knowledge as an external moderating variables. Results are discussed in the context or information-processing theories and implications for developing effective fish and wildlife communicarion araregies are considered.

    Publication Notes

    • You may send email to to request a hard copy of this publication.
    • (Please specify exactly which publication you are requesting and your mailing address.)
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.


    Tarrant, Michael A.; Bright, Alan D.; Cordell, H. Ken. 1997. Attitudes Toward Wildlife Species Protection: Assessing Moderating and Mediating Effects in the Value-Attitude Relationship. Human Dimensions of Wildlife Summer 1997, Volume 2, Number 2, pp. 1-20


    Cognitive hierarchy, enviromental attitudes, wildlife autitudes, enviromental values, wildlife recreation, wildlife knowledge

    Related Search

    XML: View XML
Show More
Show Fewer
Jump to Top of Page