Skip to Main Content
Pilot testing a methodology to measure the marginal increase in economic impact of rural tourism sitesAuthor(s): April Evans; Hans Vogelsong
Source: In: LeBlanc, Cherie; Vogt, Christine, comps. Proceedings of the 2007 northeastern recreation research symposium; 2007 April 15-17; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-23. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 250-255.
Publication Series: Other
Station: Northern Research Station
PDF: View PDF (334.48 KB)
DescriptionRural tourism is a rapidly expanding industry which holds some promise of improving the economy in small towns and farming regions. However, rural communities have limited funding available for promotional efforts. To understand if limited funds are effective in producing the desired economic impacts, it is important that rural communities evaluate their promotional efforts to insure the future viability of the tourism market in their area. To this end, the purpose of this project was to conduct a pilot study to test a method for measuring the marginal increase in economic impact resulting from the promotional campaign of the HomegrownHandmade program in North Carolina. In addition to presenting the formula used to test this methodology and the results of applying it to HomegrownHandmade, discussion will focus on potential difficulties with sampling and data collection at rural tourism destinations.
- Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat.
- During the capture process some typographical errors may occur.
- Please contact Sharon Hobrla, firstname.lastname@example.org if you notice any errors which make this publication unusable.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationEvans, April; Vogelsong, Hans. 2008. Pilot testing a methodology to measure the marginal increase in economic impact of rural tourism sites. In: LeBlanc, Cherie; Vogt, Christine, comps. Proceedings of the 2007 northeastern recreation research symposium; 2007 April 15-17; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-23. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 250-255.
- It's real sustainable rural tourism development: case studies from the Heartland
- Rural influentials' perceptions of tourism and its potential for economic development: a qualitative study
- Changing values and the impact on land use and social networks in the northern forest region: a qualitative examination
XML: View XML