Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): Michael A. Tarrant; Christine Overdevest; Alan D. Bright; H. Ken Cordell; Donald B.K. English
    Date: 1997
    Source: Society & Natural Resources 10:537-550, 1997
    Publication Series: Miscellaneous Publication
    PDF: View PDF  (162 KB)


    This study examined ways of generating favorable public attitudes toward ecosystem management (EM). Five hundred rural residents of the Chattooga River Basin (CRB) participated in a telephone survey. A recent Forest Service message on EM was compared with four messages developed using the elaboration likelihood model (ELM) and a control (no message) group in their ability to produce favorable attitudes toward EM. The four ELM messages were generated using combinations of high versus low personal relevance and strong versus weak argument strength. The interacbon of argument strength and personal relevance along with prior knowledge of EM was also explored. Results show that (1) generally, CRB residents have very low knowledge of EM and (2) the most favorable attitudes were associated with messages containing strong arguments. Evidence of a three-way interaction (personal relevance by knowledge by argument strength) was found. Explanations for the three-way interaction as well as theoretical and applied implications of rhe study findings are discussed.

    Publication Notes

    • You may send email to to request a hard copy of this publication.
    • (Please specify exactly which publication you are requesting and your mailing address.)
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.


    Tarrant, Michael A.; Overdevest, Christine; Bright, Alan D.; Cordell, H. Ken; English, Donald B.K. 1997. The Effect of Persuasive Communication Strategies on Rurual Resident Attitues Toward Ecosystem Management. Society & Natural Resources 10:537-550, 1997


    argument strength, attitudes, ecosystem management, elaboration liklihood model, knowledge, personal relevence

    Related Search

    XML: View XML
Show More
Show Fewer
Jump to Top of Page