Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): Lawrence D. Garrett
    Date: 1977
    Source: Res. Pap. NE-364. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 14p.
    Publication Series: Research Paper (RP)
    Station: Northeastern Research Station
    PDF: View PDF  (3.36 MB)

    Description

    A study of the market performance of natural Christmas tree retailers in Winston-Salem, North Carolins, revealed that success was strongly related to location in active retail shopping areas. Christmas tree retailers in shopping centers or areas high in retail sales sold more trees, received a higher average price, and had fewer trees left unsold than retailers in suburban or residential areas. Market factors that contributed to the success of these lots were better merchandising practises, better quality trees, ample parking space, high customer traffic, and better advertising. Consumer mobility was found to be high in the purchase of natural Christmas trees. In all market areas of the city, consumers traveled an average distance greater than the distance to the next retail lot and, in many cases, twice the distance to the nearest retail lot.

    Publication Notes

    • Check the Northern Research Station web site to request a printed copy of this publication.
    • Our on-line publications are scanned and captured using Adobe Acrobat.
    • During the capture process some typographical errors may occur.
    • Please contact Sharon Hobrla, shobrla@fs.fed.us if you notice any errors which make this publication unusable.
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Garrett, Lawrence D. 1977. Analysis of Market Factors Associatedwith Sales of Cut Natural Christmas Trees. Res. Pap. NE-364. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 14p.

    Related Search


    XML: View XML
Show More
Show Fewer
Jump to Top of Page
https://www.fs.usda.gov/treesearch/pubs/14489