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    Author(s): Lawrence D. Garrett; Thomas H. Pendleton
    Date: 1977
    Source: Res. Pap. NE-374. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 5p.
    Publication Series: Research Paper (RP)
    Station: Northeastern Research Station
    PDF: View PDF  (722.27 KB)

    Description

    A study of practices for marketing Christmas trees in Winston-Salem, North Carolina, and Denver, Colorado, revealed that such factors as retail lot competition, tree price, consumer traffic, and consumer income were very important in determining a particular retailer's sales. Analyses of 4 years of market data were used in developing regression models for predicting sales of cut trees from retail lots.

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    Citation

    Garrett, Lawrence D.; Pendleton, Thomas H. 1977. Developing Models to Forcast Sales of Natural Christmas Trees. Res. Pap. NE-374. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 5p.

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