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Assessing information needs and communication behaviors of national forest summer visitorsAuthor(s): James D. Absher; Brijesh Thapa; Alan R. Graefe
Source: In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 43-48.
Publication Series: General Technical Report (GTR)
Station: Northeastern Research Station
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DescriptionInformation needs and satisfaction with various media are studied on the San Bernardino National Forest. Personal contact with rangers or staff is preferred, and about one-third to one-half of all visitors reported using various print media (brochures, maps, etc.). Least used were websites or mass media. Second, an adaptation of communication theory, uses and gratifications, is tested. Results suggest that the uses and gratifications scales are reliable and stable, and that visitors want orientation, reassurance and educational messages, in decreasing order of importance. Each of these topics was compared between day and overnight visitors.
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CitationAbsher, James D.; Thapa, Brijesh; Graefe, Alan R. 2002. Assessing information needs and communication behaviors of national forest summer visitors. In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 43-48.
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