Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): Chang Huh; Byoung Kwan Lee; Euidong Yoo
    Date: 2002
    Source: In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 49-52.
    Publication Series: General Technical Report (GTR)
    Station: Northeastern Research Station
    PDF: View PDF  (320.55 KB)

    Description

    The purpose of this study was to explore the commodification process of extreme sports. Specifically, this study is to investigate how X-Games as a sport event has been spread among the teenagers by ESPN in order to use extreme sports commercially. The diffusion theory was utilized as a theoretical framework to explain this process because the diffusion theory is a useful perspective to explain how new ideas are spread among the members of a social system. In other words, X-Games as an innovation has been diffused through both ESPN (mass media channel) and the participants and viewers of X-Games (interpersonal channel) over time among teenagers (the members of a social system). Especially, this study focused the role of ESPN as a change agent in the diffusion process of X-Games, For the purpose of this study, a research question was suggested, "Does ESPN influence the consumption of commodities related to extreme sports?". A path model was constructed to examine this research question. This model was designed to investigate the causal link between the amount of X-Games televised by ESPN and the consumption of commodities related to extreme sports. The result indicated that the model was consistent with the data.

    Publication Notes

    • Check the Northern Research Station web site to request a printed copy of this publication.
    • Our on-line publications are scanned and captured using Adobe Acrobat.
    • During the capture process some typographical errors may occur.
    • Please contact Sharon Hobrla, shobrla@fs.fed.us if you notice any errors which make this publication unusable.
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Huh, Chang; Lee, Byoung Kwan; Yoo, Euidong. 2002. The commodification process of extreme sports: the diffusion of the X-Games by ESPN. In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 49-52.

    Related Search


    XML: View XML
Show More
Show Fewer
Jump to Top of Page
https://www.fs.usda.gov/treesearch/pubs/17350