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  1. The Media Dichotomy of Sports Heroes and Sport Celebrities: The Marketing of Professional Women?s Tennis Players

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    Author(s): Joshua Shuart; Joshua Shuart
    Date: 2004
    Source: In: Murdy, James, comp., ed. Proceedings of the 2003 Northeastern Recreation Research Symposium; 2003 April 6-8; Bolton Landing, NY. Gen. Tech. Rep. NE-317. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station: 145-151.
    Publication Series: Miscellaneous Publication
    PDF: View PDF  (289.07 KB)
    Note: This article is part of a larger document. View the larger document

    Description

    Presented at the 2003 Northeastern Recreation Research Symposium, Bolton Landing, NY

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    Citation

    Shuart, Joshua. 2004. The Media Dichotomy of Sports Heroes and Sport Celebrities: The Marketing of Professional Women?s Tennis Players. In: Murdy, James, comp., ed. Proceedings of the 2003 Northeastern Recreation Research Symposium; 2003 April 6-8; Bolton Landing, NY. Gen. Tech. Rep. NE-317. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station: 145-151.

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