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    Description

    Hardwood product marketing has certainly evolved over the years. Twenty years ago, we promoted, hardwoods over softwoods, for their durability, strength and stature. Then we focused on solid wood products as better than engineered or veneered products. With the emergence of so many tropical substitutes, we focused on North American hardwoods as the right choice, particularly for their sustainability. Now, with the export of so many manufacturing facilities, some firms are reintroducing the Made in America marketing approach to distinguish their products from those made overseas.

    Publication Notes

    • Check the Northern Research Station web site to request a printed copy of this publication.
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    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Bumgardner, Matt; Bowe, Scott 2002. From Preconceived Perceptions to Purchasing Realities, Species Names Carry Powerful Marketing Images (an editorial). Hardwood Review Weekly. 18(45): 1, 21, 23.

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