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    A series of natural resource management studies has explored a salient values similarity model of trust introduced by Earle & Cvetkovich (1995). Forest Service management topics investigated by these studies include acceptance of a proposed forest research program, evaluations of management interventions to protect a watershed, acceptance of a proposed fee demonstration program, and evaluations of management interventions to protect threatened and endangered species (Cvetkovich & Winter, forthcoming). These studies, in support of the salient values similarity model, demonstrate that trust results when the individual perceives that the Forest Service has salient values similar to their own. Conversely, when citizens perceive salient values to be different, distrust has been found to result. The present study extends research on trust of forest management by investigating the relationship between salient values similarity, the perceived consistency between salient values and management actions, and the legitimacy of perceived inconsistencies.

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    Cvetkovich, George T.; Winter, Patricia L. 2004. Seeing Eye-to-Eye on Natural Resource Management: Trust, Value Similarity, and Action Consistency / Justification. In: Proceedings of the Fourth Social Aspects and Recreation Research Symposium; 2004 February 4-6; San Francisco, California. San Francisco State University. 47-50


    natural resource management, inconsistencies, forest management

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