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A second look at the heavy half of the camping marketAuthor(s): Wilbur R. LaPage; Dale P. Ragain; Dale P. Ragain
Source: Res. Pap. NE-196. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Exeriment Station. 9 p.
Publication Series: Research Paper (RP)
Station: Northeastern Research Station
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DescriptionA 1968 survey of campers revealed that one-half of the campers did more than three-fourths of all the reported camping. Campers in this heavy half of the camping market were found to differ significantly from light-half campers in their camping motivations, past experience, and investments in camping equipment (LdPage 1969). However, the 1968 survey identified heavy-half campers on the basis of a single year's (1967) participation and did not determine whether heavy-half campers consistently camped more than the average year after year. To better understand the heavy half of the camping market, we have examined the camping pafiticipation patterns of 565 campers for a period of 4 years.
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CitationLaPage, Wilbur R.; Ragain, Dale P. 1971. A second look at the heavy half of the camping market. Res. Pap. NE-196. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Exeriment Station. 9 p.
- Campground marketing: the heavy-half strategy
- Campground marketing - the impulse camper
- 1978 national camping market survey
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