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    Author(s): Brown Thomas C.; Gregory R.
    Date: 1999
    Source: Ecological economics. 28(3): 323–335
    Publication Series: Miscellaneous Publication
    PDF: Download Publication  (104 KB)


    The disparity between willingness to pay (WTP) and willingness to accept compensation (WTA) has been demonstrated repeatedly. Because using WTP estimates of value where a WTA estimate is appropriate tends to undervalue environmental assets, this issue is important to environmental managers. We summarize reasons for the disparity and then discuss some of the implications for management of environmental assets. We end by suggesting some approaches for dealing with the lack of credible methods for estimating WTA values of environmental goods.

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    Brown Thomas C.; Gregory R. 1999. Why the WTA - WTP disparity matters. Ecological economics. 28(3): 323–335


    economic value, willingness to pay, willingness to accept compensation, resource allocation, damage assessment

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