Skip to Main Content
Which response format reveals the truth about donations to a public good?Author(s): Thomas C. Brown; Patricia A. Champ; Richard C. Bishop; Daniel W. McCollum
Source: Land economics. 72(2): 152-166
Publication Series: Miscellaneous Publication
PDF: View PDF (404 KB)
DescriptionSeceral contingent valuation studies hace found that the open-ended format yields lower estimates of willingness to pay (WTP) than does the closed-ended, or dichotomous choice, format. In this study, WTP for a public encironmental good was estimated under four conditions: actual payment in response to open-ended and closed-ended requests, and hypothetical payment in response to open-ended and closed-ended requests. The experimental results, showing that the response format mattered far more for hypothetical than for actual payments, support conclusions about the reasons that the dichotomous choice format yields larger estimates of hypothetical WTP, conclusions that hinge on the hypothetical nature of contingent valuation.
- You may send email to email@example.com to request a hard copy of this publication.
- (Please specify exactly which publication you are requesting and your mailing address.)
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationBrown, Thomas C.; Champ, Patricia A.; Bishop, Richard C.; McCollum, Daniel W. 1996. Which response format reveals the truth about donations to a public good?. Land economics. 72(2): 152-166
Keywordscontingent valuation, willingness to pay, response format, donations, public goods
- Does Question Format Matter? Valuing an Endangered Species
- Field testing existence values for riparian ecosystems
- Accounting for respondent uncertainty to improve willingness-to-pay estimates
XML: View XML