Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): Joseph A. Roos; Ivan L. Eastin; Hisaaki. Matsuguma
    Date: 2005
    Source: Forest Products Journal. 55(4): 22-30
    Publication Series: Scientific Journal (JRNL)
    PDF: View PDF  (1.35 MB)

    Description

    A mail survey of Japanese post and beam builders was conducted to measure their level of ethnocentrism, market orientation, risk aversion, and price consciousness. The data were analyzed utilizing factor and cluster analysis. The results showed that Japanese post and beam builders can be divided into three distinct market segments: open to import, low price sensitivity, and conservative. A demographic profile of the open to import segment revealed that they are relatively newer companies, highly price sensitive, composed of larger builders, and targeting the lower end affordable housing market. This market segment was also found to be stronger in Japan's urban regions and weaker in the Kyushu region. Managerial implications for how exporters can target the open to import segment are discussed.

    Publication Notes

    • You may send email to pnw_pnwpubs@fs.fed.us to request a hard copy of this publication.
    • (Please specify exactly which publication you are requesting and your mailing address.)
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Roos, Joseph A.; Eastin, Ivan L.; Matsuguma, Hisaaki. 2005. Market segmentation and analysis of Japan''s residential post and beam construction market. Forest Products Journal. 55(4): 22-30

    Related Search


    XML: View XML
Show More
Show Fewer
Jump to Top of Page