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    Author(s): Gene C. Bernardi
    Date: 1970
    Source: Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p
    Publication Series: Research Paper (RP)
    Station: Pacific Southwest Research Station
    PDF: View PDF  (1.7 MB)

    Description

    The campaign to disseminate fire prevention information has for some years relied heavily on a belief in the efficacy of television. Consequently, numerous public service films on fire prevention have been produced and beamed over commercial television channels in the hopes of achieving a reduction in the number of man-caused forest fires. Television continues to be used for this purpose despite a paucity of knowledge about its actual effectiveness in general, or about the effectiveness of various presentation techniques in particular.

    Publication Notes

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    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Bernardi, Gene C. 1970. Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes. Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p

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