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Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudesAuthor(s): Gene C. Bernardi
Source: Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p
Publication Series: Research Paper (RP)
Station: Pacific Southwest Research Station
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DescriptionThe campaign to disseminate fire prevention information has for some years relied heavily on a belief in the efficacy of television. Consequently, numerous public service films on fire prevention have been produced and beamed over commercial television channels in the hopes of achieving a reduction in the number of man-caused forest fires. Television continues to be used for this purpose despite a paucity of knowledge about its actual effectiveness in general, or about the effectiveness of various presentation techniques in particular.
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CitationBernardi, Gene C. 1970. Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes. Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p
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