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Evaluating selected demographic factors related to consumer preferences for furniture from commercial and from underutilized species.Author(s): David Nicholls; Matthew Bumgardner
Source: Forest Products Journal. 57(12): 79-82
Publication Series: Scientific Journal (JRNL)
Station: Pacific Northwest Research Station
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DescriptionThis technical note describes consumer preferences within selected demographic categories in two major Pacific Northwest markets for six domestic wood species. These woods were considered for construction of four furniture pieces. Chi-square tests were performed to determine species preferences based on gender, age, and income. Age and income were statistically significant (with a stronger effect for age); gender was not significant. Older respondents preferred oak whereas younger respondents preferred spruce. Cherry was preferred by respondents in higher income categories and oak by respondents in lower income categories. Maple was preferred by younger male respondents, and birch was preferred by lower income males. Lastly, red alder was found to have lower preference among females in higher income categories. Such information is useful for considering the role that species choice can play in the development of customized products by the domestic furniture industry.
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CitationNicholls, David; Bumgardner, Matthew. 2007. Evaluating selected demographic factors related to consumer preferences for furniture from commercial and from underutilized species. Forest Products Journal. 57(12): 79-82
KeywordsConsumer preferences, wood products
- Evaluating selected demographic factors related to consumer preferences for furniture from commercial and from underutilized species
- Effects of species information and furniture price on consumer preferences for selected woods
- Consumer preferences for kitchen cabinets made from red alder: a comparison to other hardwoods.
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