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    Author(s): William S. Folkman
    Date: 1975
    Source: Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p
    Publication Series: Research Paper (RP)
    Station: Pacific Southwest Research Station
    PDF: View PDF  (693 KB)

    Description

    A sample of Butte County residents were interviewed about their radio and television use habits. Their responses were analyzed in terms of demographic, social, and economic characteristics. The findings can be used in developing more effective fire prevention programs. Most people in Butte County listen to the radio or watch television but they differ widely in the way they use these mass media. Fire prevention announcements should seek to capitalize on these differences.

    Publication Notes

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    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Folkman, William S. 1975. Radio and television use in Butte County, California: application to fire prevention. Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p

    Keywords

    fire prevention, mass media, radio, television research, community attitudes

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