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Radio and television use in Butte County, California: application to fire preventionAuthor(s): William S. Folkman
Source: Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p
Publication Series: Research Paper (RP)
Station: Pacific Southwest Research Station
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DescriptionA sample of Butte County residents were interviewed about their radio and television use habits. Their responses were analyzed in terms of demographic, social, and economic characteristics. The findings can be used in developing more effective fire prevention programs. Most people in Butte County listen to the radio or watch television but they differ widely in the way they use these mass media. Fire prevention announcements should seek to capitalize on these differences.
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CitationFolkman, William S. 1975. Radio and television use in Butte County, California: application to fire prevention. Res. Pap. PSW-RP-106. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 10 p
Keywordsfire prevention, mass media, radio, television research, community attitudes
- Urban users of wildland areas as forest fire risks
- Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes
- Fire prevention film spots for television ... narrator influence on knowledge and attitude changes
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