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Marketing: The roots of your businessAuthor(s): Susan S. Franko
Source: In: Dumroese, R. K.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations-2007. Proc. RMRS-P-57. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 154-163
Publication Series: Proceedings (P)
Station: Rocky Mountain Research Station
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DescriptionThese tools will help you turn the features of your products and services into benefits. A feature is defined from your point of view; a benefit is defined from the customer's point of view. The potential customer has to be helped to understand why you are the right choice for him or her. In this way, you lead them to the decision you want them to make, that is, choosing your product or service.
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CitationFranko, Susan S. 2008. Marketing: The roots of your business. In: Dumroese, R. K.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations-2007. Proc. RMRS-P-57. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 154-163
Keywordspublic relations, communication, advertising, branding
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