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    Author(s): Allen M. Brackley; Valerie Barber
    Date: 2007
    Source: Forest Products Journal. 58(1/2): 47-51
    Publication Series: Scientific Journal (JRNL)
    Station: Pacific Northwest Research Station
    PDF: Download Publication  (4.0 MB)

    Description

    This study surveys 204 consumers and purchasing agents and reports their reaction to terms used to describe forest products from southeast Alaska. Although 67 percent of the respondents would purchase products from old-growth trees, purchasing agents were more likely to refuse to purchase such products (negative response from 12 percent of consumers vs. 29 percent for purchasing agents). Eighty-eight percent of respondents reacted positively to purchasing products from trees grown under sustainable-yield management. Twenty-eight percent of respondents reacted negatively to the term national forest, and the term "Tongass" received the highest level of uncertainty. When asked if they would purchase products made from trees cut from a forest of concern to either environmental or preservationist groups, respondents showed polarity with approximately equal yes (38 to 46 percent) and no (43 to 46 percent) responses. It was concluded that respondents had an overall positive view of Alaska forest products.

    Publication Notes

    • Visit PNW's Publication Request Page to request a hard copy of this publication.
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Brackley, Allen M.; Barber, Valerie. 2007. Consumer and purchasing agent response to terms used to describe forest products from southeast Alaska. Forest Products Journal. 58(1/2): 47-51

    Keywords

    Consumer attitudes, purchasing agent attitudes, old-growth products, sustainable-yield management, Alaska forest products

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