Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): William S. Folkman
    Date: 1964
    Source: Res. Note PSW-RN-041. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p
    Publication Series: Research Note (RN)
    Station: Pacific Southwest Research Station
    PDF: View PDF  (377.44 KB)

    Description

    An exploratory experiment, designed to determine the effect of color on recall in fire prevention signing, was conducted on the San Bernardino National Forest. Background color of usual black on light yellow fire prevention signing, was changed to bright, high intensity orange. The change may have affected impact, but did not improve recall. Frequency of exposure to fire prevention signs influenced the number of signs reported observed.

    Publication Notes

    • You may send email to psw_communications@fs.fed.us to request a hard copy of this publication.
    • (Please specify exactly which publication you are requesting and your mailing address.)
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Folkman, William S. 1964. Effect of color on recall in fire prevention signing. Res. Note PSW-RN-041. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

    Related Search


    XML: View XML
Show More
Show Fewer
Jump to Top of Page
https://www.fs.usda.gov/treesearch/pubs/33540