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    Author(s): Steven A. Sinclair; Robert J. Bush; Philip A. Araman
    Date: 1989
    Source: Proceedings, 17th Annual Hardwood Symposium, Hardwood Research Council. pp. 113-119.
    Publication Series: Miscellaneous Publication
    PDF: View PDF  (139 KB)

    Description

    This paper discusses some of the many problems in developing marketing programs for small wood products manufacturers. It examines the problems of using price as a dominant means for getting and attracting customers. The marketing of hardwood lumber to furniture producers is then used as an example. Data from 36 furniture lumber buyers is presented to illustrate various product and service attributes of hardwood lumber which can be emphasized other than low price.

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    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Sinclair, Steven A.; Bush, Robert J.; Araman, Philip A. 1989. Marketing Hardwoods to Furniture Producers. Proceedings, 17th Annual Hardwood Symposium, Hardwood Research Council. pp. 113-119.

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