Public response to the urban forest in inner-city business districtsAuthor(s): Kathleen L. Wolf
Source: Journal of Arboriculture. 29(3): 117-126.
Publication Series: Scientific Journal (JRNL)
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Revitalization programs are under way in many inner-city business districts. An urban forestry program can be an important element in creating an appealing consumer environment, yet it may not be considered a priority given that there are often many physical improvements needs. This research evaluated the role of trees in consumer/environment interactions, focusing on the districtwide public goods provided by the community forest. A national survey evaluated public perceptions, patronage behavior intentions, and product willingness to pay in relationship to varied presence of trees in retail streetscapes. Results suggest that consumer behavior is positively correlated with streetscape greening on all of these cognitive and behavioral dimensions. Research outcomes also establish a basis for partnerships with business communities regarding urban forest planning and management.
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CitationWolf, Kathleen L. 2003. Public response to the urban forest in inner-city business districts. Journal of Arboriculture. 29(3): 117-126.
KeywordsUrban/community forestry, public perceptions, retail business.
- Business district streetscapes, trees, and consumer response
- Trees in the small city retail business district: comparing resident and visitor perceptions
- The environmental psychology of shopping: assessing the value of trees
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