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    Author(s): Whitney. Ward
    Date: 2010
    Source: In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 75-80.
    Publication Series: General Technical Report - Proceedings
    Station: Northern Research Station
    PDF: View PDF  (104.45 KB)

    Description

    Researchers have used various qualitative and quantitative methods to deal with subjectivity in studying people's recreation experiences. Q methodology has been the most effective approach for analyzing both qualitative and quantitative aspects of experience, including attitudes or perceptions. The method is composed of two main components--Q sorting and Q factor analysis--and allows for the simultaneous study of objective and subjective issues. This paper describes Q methods and terminology, past uses of Q in various fields of research, and the pros and cons of applying Q in research on recreation experiences.

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    Citation

    Ward, Whitney. 2010. Q and you: The application of Q nethodology in recreation research. In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 75-80.

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