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    Author(s): Rodney B. Warnick; David C. Bojanic; Atul Sheel; Apurv Mather; Deepak Ninan
    Date: 2010
    Source: In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 247-255.
    Publication Series: General Technical Report - Proceedings
    Station: Northern Research Station
    PDF: View PDF  (210.85 KB)

    Description

    We conducted a post-event evaluation for the Great New England Air Show to assess its general economic impact and to refine economic estimates where possible. In addition to the standard economic impact variables, we examined travel distance, purchase decision involvement, event satisfaction, and frequency of attendance. Graphic mapping of event visitors' home ZIP codes using Google EarthTM provides a visual analysis of the markets for the event.

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    Citation

    Warnick, Rodney B.; Bojanic, David C.; Sheel, Atul; Mather, Apurv; Ninan, Deepak. 2010. Economic impact and market analysis of a special event: The Great New England Air Show. In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 247-255.

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