Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): David N. Bengston; David P. Fan; Patrick Reed; Ashley Goldhor-Wilcock
    Date: 2009
    Source: Environmental Communication. 3(3): 367-385.
    Publication Series: Scientific Journal (JRNL)
    Station: Northern Research Station
    PDF: Download Publication  (105.26 KB)


    Environmental communication professionals and other decision makers need to understand public sentiment toward environmental issues to effectively carry out their stewardship responsibilities. However, it is often difficult to obtain timely and reliable information about public discussion and debate regarding these issues. This paper describes an approach designed to address this dilemma: Rapid Issue Tracking is a method for quickly "taking the pulse" of public and other stakeholder discussion. The data source for Rapid Issue Tracking is online media stories, including traditional news media, social media, and other textual data such as public comments received by an agency. Two US Forest Service cases of Rapid Issue Tracking are presented to explicate the method and its usefulness in environmental communication and decision making.

    Publication Notes

    • Check the Northern Research Station web site to request a printed copy of this publication.
    • Our on-line publications are scanned and captured using Adobe Acrobat.
    • During the capture process some typographical errors may occur.
    • Please contact Sharon Hobrla, if you notice any errors which make this publication unusable.
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.


    Bengston, David N.; Fan, David P.; Reed, Patrick; Goldhor-Wilcock, Ashley. 2009. Rapid issue tracking: A method for taking the pulse of the public discussion of environmental policy. Environmental Communication. 3(3): 367-385.


    Google Scholar


    Monitoring the Social Environment, Environmental Policy, Content Analysis, News Media, Social Media

    Related Search

    XML: View XML
Show More
Show Fewer
Jump to Top of Page