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Rapid issue tracking: A method for taking the pulse of the public discussion of environmental policyAuthor(s): David N. Bengston; David P. Fan; Patrick Reed; Ashley Goldhor-Wilcock
Source: Environmental Communication. 3(3): 367-385.
Publication Series: Scientific Journal (JRNL)
Station: Northern Research Station
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DescriptionEnvironmental communication professionals and other decision makers need to understand public sentiment toward environmental issues to effectively carry out their stewardship responsibilities. However, it is often difficult to obtain timely and reliable information about public discussion and debate regarding these issues. This paper describes an approach designed to address this dilemma: Rapid Issue Tracking is a method for quickly "taking the pulse" of public and other stakeholder discussion. The data source for Rapid Issue Tracking is online media stories, including traditional news media, social media, and other textual data such as public comments received by an agency. Two US Forest Service cases of Rapid Issue Tracking are presented to explicate the method and its usefulness in environmental communication and decision making.
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CitationBengston, David N.; Fan, David P.; Reed, Patrick; Goldhor-Wilcock, Ashley. 2009. Rapid issue tracking: A method for taking the pulse of the public discussion of environmental policy. Environmental Communication. 3(3): 367-385.
KeywordsMonitoring the Social Environment, Environmental Policy, Content Analysis, News Media, Social Media
- Routes to communication about outdoor recreation with diverse publics: what we know about media
- Comparing social media and postal mailings in forestry extension program marketing
- Conflict over natural resource management a social indicator based on analysis of online news media text
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