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    This paper examines heterogeneity in the preferences for OHV recreation by applying the random parameters Poisson model to a data set of off-highway vehicle (OHV) users at four National Forest sites in North Carolina. The analysis develops estimates of individual consumer surplus and finds that estimates are systematically affected by the random parameter specification. There is also substantial evidence that accounting for individual heterogeneity improves the statistical fit of the models and provides a more informative description of OHV riders.

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    Holmes, Thomas P; Englin, Jeffrey E 2010. Preference heterogeneity in a count data model of demand for off-highway vehicle recreation. Agricultural and Resource Economics Review 39(1):75-88.


    consumer surplus, off-highway vehicles, outdoor recreation, Poisson model, random parameters

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