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The role of risk perceptions in the risk mitigation process: The case of wildfire in high risk communitiesAuthor(s): Wade E. Martin; Ingrid M. Martin; Brian Kent
Source: Journal of Environmental Management. 91: 489-498.
Publication Series: Scientific Journal (JRNL)
Station: Rocky Mountain Research Station
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DescriptionAn important policy question receiving considerable attention concerns the risk perception-risk mitigation process that guides how individuals choose to address natural hazard risks. This question is considered in the context of wildfire. We analyze the factors that influence risk reduction behaviors by homeowners living in the wildland-urban interface. The factors considered are direct experience, knowledge of wildfire risk, locus of responsibility, fulltime/seasonal status, and self-efficacy. Survey data from three homeowner associations in the western U.S. are used to estimate the direct and indirect effects of this relationship. Our results indicate that the effects of knowledge and locus of responsibility are mediated by homeowners' risk perceptions. We also find that beliefs of self-efficacy and fulltime/seasonal status have a direct influence on risk reduction behaviors. Finally, we find, surprisingly, that direct experience with wildfire does not directly influence the risk perceptionrisk mitigation process.
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CitationMartin, Wade E.; Martin, Ingrid M.; Kent, Brian. 2009. The role of risk perceptions in the risk mitigation process: The case of wildfire in high risk communities. Journal of Environmental Management. 91: 489-498.
Keywordsexpertise risk perception risk reduction behaviors wildfire risk communication mediation models hazard experience mitigation measures
- Examining the influence of biophysical conditions on wildland-urban interface homeowners' wildfire risk mitigation activities in fire-prone landscapes
- Trying not to get burned: Understanding homeowners' wildfire risk-mitigation behaviors
- Is seeing believing? Perceptions of wildfire risk over time
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