Skip to Main Content
Due to a lapse in federal funding, this USDA website will not be actively updated. Once funding has been reestablished, online operations will continue.
Trust mediates conservation-related behaviorsAuthor(s): Patricia L. Winter; George Cvetkovich
Source: Ecopsychology 2(4): 211-219
Publication Series: Scientific Journal (JRNL)
Station: Pacific Southwest Research Station
View PDF (563.22 KB)
Related Research Highlights Public Trust and Conservation
DescriptionIn this article we explore the influence that a perceived connection between a natural resource management agency and individual citizens has upon conservation-related behaviors on public lands, offering an extension of psychology’s examination of environmental behaviors. Our emphasis is upon perceived value similarity and resulting trust between citizens and the USDA Forest Service, defined through the salient values similarity model. On the basis of a retrospective analysis of four studies examining public views on threatened and endangered species management on forest lands, we explore the hypothesis that trust will influence public engagement in conservation-related behaviors. We offer evidence suggesting that trust influences perceptions of messages the USDA Forest Service provides regarding risks to habitat, perception of recommended approaches to addressing environmental risk, acceptance of management actions to reduce environmental risks, and engagement of publics in conservation efforts. Findings show that trust is associated with a range of attitudes and behaviors related to conservation, all suggestive of forms of engagement in conservation. We conclude that the relationship between individuals and natural resource management agencies is an underexplored area of inquiry in conservation-related research, one that merits attention given the demonstrated value of trust. Conservation-related organizations, natural resource management agencies, and related entities can benefit from the findings by ensuring that their efforts address trust building and trust maintenance as a part of their ongoing interactions with publics and endeavors to foster conservation-related behaviors.
- You may send email to email@example.com to request a hard copy of this publication.
- (Please specify exactly which publication you are requesting and your mailing address.)
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationWinter, Patricia L.; Cvetkovich, George, T. 2010. Trust mediates conservation-related behaviors. Ecopsychology 2(4): 211-219.
- Shared values and trust: the experience of community residents in a fire-prone ecosystem
- Building trust in natural resource management within local communities: a case study of the Midewin National Tallgrass Prairie
- Wildfire communication and climate risk mitigation
XML: View XML