Skip to Main Content
Fairness of prices, user fee policy and willingness to pay among visitors to a national forestAuthor(s): Jin Young Chung; Gerard T. Kyle; James F. Petrick; James D. Absher
Source: Tourism Management 32:1038-1046
Publication Series: Scientific Journal (JRNL)
Station: Pacific Southwest Research Station
View PDF (228.63 KB)
DescriptionImposing user fees in Nature-Based Tourism (NBT) contexts has been a controversial issue. Based on the notions of justice and fairness, this study extended previous work examining the relationship between attitudes toward user fees and spending support. In a proposed structural model of price fairness, fee spending support, and willingness to pay (WTP), this paper identified the antecedents of WTP user fees, and empirically examined to what extent the data fit the model. Furthermore, the moderating role of place attachment in the model was investigated by using multiple-group structural equation modeling. Subjects (n ¼ 562) were recreational tourists to a forest area in the southeast U.S. Results revealed that spending support partially played a mediating role in the relationship between perceived price fairness and WTP user fees. A multiple-group invariance test also demonstrated that while the degree of place identity moderated the effect of price fairness on spending support, the degree of place dependence did not influence the relationships among the antecedents of WTP.
- You may send email to firstname.lastname@example.org to request a hard copy of this publication.
- (Please specify exactly which publication you are requesting and your mailing address.)
CitationChung, Jin Young; Kyle, Gerard T.; Petrick, James F.; Absher, James D. 2011. Fairness of prices, user fee policy and willingness to pay among visitors to a national forest. Tourism Management 32: 1038-1046.
KeywordsMultiple-group SEM, spending support, price fairness, place attachment, user fees, willingness to pay
- Support for wilderness recreation fees: The influence of fee purpose and day versus overnight use
- Structural equation modeling of users' response to wilderness recreation fees
- Accounting for ethnicity in recreation demand: a flexible count data approach
XML: View XML