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Modifying the communicative effectiveness of fire prevention signsAuthor(s): William S. Folkman
Source: Res. Note PSW-RN-104. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p
Publication Series: Research Note (RN)
Station: Pacific Southwest Research Station
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DescriptionTwo versions of a commonly used U.S. Forest Service sign ('America Needs Productive Forests') were tested on four adult special-interest groups in Butte County, California. Half the members were shown the regularly used sign; the other half, a modified sign that included the Smokey Bear symbol. Responses to questionnaires by both groups suggested that each sign had a different impact and meaning, and brought out different concepts.
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CitationFolkman, William S. 1966. Modifying the communicative effectiveness of fire prevention signs. Res. Note PSW-RN-104. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p
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