Skip to Main Content
U.S. Forest Service
Caring for the land and serving people

United States Department of Agriculture

Home > Search > Publication Information

  1. Share via EmailShare on FacebookShare on LinkedInShare on Twitter
    Dislike this pubLike this pub
    Author(s): Chieh-Lu Li; Garry E. Chick
    Date: 2011
    Source: In: Watson, Alan; Murrieta-Saldivar, Joaquin; McBride, Brooke, comps. Science and stewardship to protect and sustain wilderness values: Ninth World Wilderness Congress symposium; November 6-13, 2009; Merida, Yucatan, Mexico. Proceedings RMRS-P-64. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 211-214.
    Publication Series: Proceedings (P)
    Station: Rocky Mountain Research Station
    PDF: View PDF  (98.51 KB)

    Description

    In 2007-2008, some visitors to Taroko National Park in Taiwan were surveyed to allow testing of a behavioral prediction model in the context of national park recreation. This model includes three constructs: values (a cultural anthropology factor), perceptions of service quality (service marketing factors), and perceptions of crowding (a national park recreation factor). We obtained a sample of 1,080 visitors. Multiple regression analysis was used to test the predictive power of values dimensions, service quality dimensions and a crowding index on behavioral intentions and behaviors. From the behavioral intentions testing, the model was significant at the 0.001 level, and the model R-square equaled 0.50. Findings were consistent with previous research. For the behavior testing, in contrast, the R-squares of multiple regression models were between 0.029 to 0.036. We concluded that the weak practical significance of the findings of behavior testing may be explained as a validity problem with self-reported data. The actual behaviors questions (e.g., how many times and days respondents visited national parks) that researchers normally used to solicit respondents' memories in questionnaires may be invalid.

    Publication Notes

    • You may send email to rmrspubrequest@fs.fed.us to request a hard copy of this publication.
    • (Please specify exactly which publication you are requesting and your mailing address.)
    • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Li, Chieh-Lu; Chick, Garry E. 2011. Examining visitors' behavioral intentions and behaviors in a Taiwan National Park. In: Watson, Alan; Murrieta-Saldivar, Joaquin; McBride, Brooke, comps. Science and stewardship to protect and sustain wilderness values: Ninth World Wilderness Congress symposium; November 6-13, 2009; Merida, Yucatan, Mexico. Proceedings RMRS-P-64. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 211-214.

    Keywords

    wilderness, biodiversity, conservation, protected areas, economics, subsistence, tourism, traditional knowledge, community involvement, policy, stewardship, education, spiritual values, Taroko National Park, Taiwan

    Related Search


    XML: View XML
Show More
Show Fewer
Jump to Top of Page