Skip to Main Content
Random preferences towards bioenergy environmental externalities: a case study of woody biomass based electricity in the Southern United StatesAuthor(s): Andres Susaeta; Pankaj Lal; Janaki Alavalapati; Evan Mercer
Source: Energy Economics 33(6):1111-1118
Publication Series: Scientific Journal (JRNL)
Station: Southern Research Station
PDF: View PDF (186.97 KB)
DescriptionThis paper contrasts alternate methodological approaches of investigating public preferences, the random parameter logit (RPL) where tastes and preferences of respondents are assumed to be heterogeneous and the conditional logit (CL) approach where tastes and preferences remain fixed for individuals. We conducted a choice experiment to assess preferences for woody biomass based electricity in Arkansas, Florida, and Virginia. Reduction of CO2 emissions and improvement of forest habitat by decreasing risk of wildfires and pest outbreaks were presented to respondents as attributes of using green electricity. The results indicate that heterogeneous preferences might be a better fit for assessing preferences for green electricity. All levels of both attributes were positive contributors to welfare but they were no statistically significant. Respondents expressed a positive mean marginal willingness to pay (WTP) for each attribute level. The total WTP for green electricity per kilowatt hour was $0.049 kWh or $40.5 per capita year-1 when converted into future total annual expenditures.
- You may send email to email@example.com to request a hard copy of this publication.
- (Please specify exactly which publication you are requesting and your mailing address.)
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationSusaeta, Andres; Lal, Pankaj; Alavalapati, Janaki; Mercer, Evan. 2011. Random preferences towards bioenergy environmental externalities: a case study of woody biomass based electricity in the Southern United States. Energy Economics 33(6):1111-1118.
KeywordsChoice experiment, Willingness to pay, Woody biomass, Electricity
- Assessing Public Preferences for Forest Biomass Based Energy in the Southern United States
- Moving beyond the exchange value in the nonmarket valuation of ecosystem services
- Assessing the benefits of reducing fire risk in the wildland urban interface: A contingent valuation approach
XML: View XML